Sell-Side M&A

Think Like a Buyer!

Ensure any company sale process includes the following elements:


Without careful preparation, any obstacle encountered can derail a deal. Critically evaluating a business prior to engaging buyers will not only mitigate this risk, but also uncover new sources of value.

Large Buyer Pool

Go beyond the usual buyers — financial buyers or peer competitors — and think creatively about how your business can benefit its new owner. Can your business serve as a beachhead into new markets, capabilities, or know-how?

Competition Among Qualified Buyers

Numerous buyers alone are not enough. To successfully foster competition, a seller must retain buyer interest even as prices are pushed up by competition. This happens only when the strategic message resonates with the right buyers.

Timeline Discipline

A deal will never close unless a seller is willing and capable to set and enforce deadlines to prevent buyers stalling the process. Effective preparation helps rapidly addressing buyers’ concerns, thus keeping the process on track.

Learn More – The Crossroads Approach to Sell-Side Deals

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